OmniVideo (OmniWhat? Read up on OmniVideo here) predicts that we’ll have many more public screens for video in the future. Not just the screen in the bar or even the elevator, but at retail, at the gas pump, and, below, you see the first ATM I’ve seen that uses full-motion video to attract passersby.
This was in NYC on my way to speak at the Veoh-sponsored event (see my posts about Michael Eisner, online video engagement, and the heavyhitting online TV panel). The video captured my attention exactly as only full-motion video can (I promise to write more later about how video unique attracts our brains — we’re wired for video).
I was crossing from 7th Ave to 6th Ave on 26th Street, this ATM was on the north side of the street. Today, it only shows ads for the bank itself, but where could it go tomorrow? Ads for related services — travel, car loans — why not?