October 8, 2008
In my house, we don’t watch anything live if we can help it — it’s all DVR. (Okay, I lied, we do watch So You Think You Can Dance live, let the embarrassing facts be known – btw, I called Josh as the winner way before you did). In this process of going 98% DVR, I have been caught by surprise on one issue: My kids love to scan the commercials as we skip them to find ones they like. They then call out, “oh, go back, go back, that’s hilarious.” I can’t tell you how many times we’ve gone back to watch the “Don’t throw away those minutes” AT&T wireless commercial and its equally witty follow-up, “Milky minutes” spot with the ultra-funny ending.
I have been amazed that my teenagers — in this generation that some feared wouldn’t pay attention to commercials ever again — keep a keen eye out for movie trailers they want to see, funny commercials they want to joke about with friends, and even products they want to buy.
Now there’s research to prove that people are still paying attention, even in fast forward mode. Great research by Innerscope Research, by the way, employing biometrics to see how people respond physiologically to the ads they are skipping on the DVR. My kind of stuff. I almost did my dissertation on using brain waves to predict whether people will like a movie or not. Well, that was one of six topics I proposed…
What about you: do you pay attention to DVR ads as you skip through shows? Am I a sucker for doing so? How does this change the model for advertising besides the obvious of keeping logos up longer?
October 4, 2008
Don’t usually patronize collegehumor.com (too old, way too old), but this clip is worth it. The title says it all. My favorite is Gilligan’s Island.
October 3, 2008
We all have that aunt, sister, or cousin — you know, the one who forwards every inspirational story or heartwarming photo of seals kissing she finds online (or that is sent to her by her network of women just like her). Mine is Aunt Patsy. And although we find ourselves deleting many of these emails without reading them, every once in a while, we get suckered into opening the email and either regretting we did or winding up with a tear in our eye.
Right? At least that’s what SpiritClips.com is banking on. This company launched in September with a simple mission: turn these sappy yet moving stories into short films that will warm your heart and hopefully get Aunt Patsy to subscribe to watch (and forward) as many of these videos as she possibly can. SpiritClips has produced a series of videos already and hopes to release a few each month into the deft hands of Aunt Patsy’s everywhere. Newsweek quoted me on the topic just a few weeks back, and I thought it worth amplifying my comments here.
Some valid criticism has been made pointing out that people don’t pay to watch video (unless you’re a laptop warrior buying iTunes videos for the road). Online video is free.
But that’s the whole point with SpiritClips. They don’t need millions of people to pay. They just need a lot of Aunt Patsy’s.
Fewer than a million will do nicely. One sly way SpiritClips hopes to attract more Aunt Patsy’s — they are inviting their audience to submit favorite heartwarming tales for consideration to be produced as high quality short films. A nice twist on user-generated content.
If you click here or on the picture to watch “Sally,” the flagship short film SpiritClips founder Rob Fried invited me to watch when he briefed me on his launch, you’ll see exactly what I mean. (Cool note: Sally is played by Rob Fried’s wife, delightful actress Nancy Travis, whom you may remember as the flighty mother in Three Men and a Baby among many other things.) This content isn’t designed for cool teens or oversexed males as so much of what’s online is. It’s targeted at Aunt Patsy, wherever she may be.
September 28, 2008
Just two hours ago I watched the second Tina Fey take on Sarah Palin. It was funny, not nearly as brilliant as the first one, which netted NBC a 7.4 rating in broadcast, but by the Wednesday after had scored 5.7 million viewers online through NBC.com, not including Hulu.com. Just in case you can’t get enough of the Palin/Clinton opener, here it is again in its glory. (Sorry I can’t embed it here, hulu and wordpress don’t get along.)
Curious to see how quickly NBC.com would post the new parody, I checked the site at 2:44AM ET (after it would have aired on the West Coast, but not before Hawaii and Alaska). Not surprisingly, it wasn’t there yet, but on good ol’ YouTube, it had already been posted twice. However, both posts I could find had already been taken down (the pink bar below shows the takedown notice, the video I tried to load is the third one down).
Amazing how quickly those YouTubers can move. But also surprisingly amazing how quickly NBC (presumably with YouTube’s help) can identify and pull down the video.
Enough of this, I’m going to bed.
UPDATE, 8:50AM ET SUNDAY
Just a few hours after Hawaii and Alaska have seen SNL and the clip has now been posted to Hulu and NBC.com. If last time the Palin sketch generated 5+ million viewers on NBC.com in a few days, expect this one to do half that, because it’s half as good.
YouTube now has several dozen versions of the clip also playing. My speculation as to why they aren’t being halted by a takedown order: 1) most of them are of the “I filmed this by pointing a camera at the TV” variety, which makes the video harder to detect automatically using algorithms; and 2) so many people now know they can get a high quality version on official sites that maybe NBC isn’t as concerned about manually combing through the search results. The video I found with the most views only had 704 views as of this morning.