Day In The Life Of Typical Viewer: 2008 vs. 2013

Let’s put some money where my mouth is. I’ve said that people are going to watch an extra hour a day of video by 2013; I’ve said that people will watch much more content on-demand and on portable devices than ever before. So what does that look like? When you do the math on my predictions, it says that 2013 looks like this compared to today:

What do you notice about this? The biggest shocker is that although OmniVideo sounds like the death of linear content, doing the math shows that at least in the 5-year time frame and under the assumptions I’ve envisioned, linear video viewing has only gone down by 27 minutes a day (from 3 hrs 12 mins to 2 hrs 45 mins). If you’re a linear content provider (broadcaster, cable net), take some heart. However, recognize that these are averages. The youngest and most sophisticated viewers will be way lower than this…

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