TV is Dead: Long Live OmniVideo

September 28, 2008

No matter how you measure it, TV is the world’s most important medium. It generates more advertising dollars, more cable and satellite subscriber fees, and more physical media purchases than any other medium, such as radio and music, newspapers, and magazines. It occupies more time — typically 28 hours per week for a typical American — than the other media as well. And its cultural impact is immense, transmitting normative cultural images around the world and painting a picture that captures the imagination of teenagers in Tuscaloosa as well as terrorists in Tikrit. However, it is time to bury the old notion of TV in favor of a new form that will reign as king of all media – OmniVideo. 

OmniVideo is bigger and better than TV in four ways:

1.   Displays on many devices. OmniVideo recognizes that people can watch video on many devices today and many more devices in the future. Importantly, not only can they view video on many devices, but you will be able to move video made for one device to another as you wish, not as content owners or network administrators dictate.

2.   Can be made by anyone. The point of OmniVideo is that it won’t matter who made the content: If you like it, it will be available to you anywhere, whether professionals produced it or your child’s kindergarten class did.

3.   Is never finished. In an OmniVideo world, gone will be the days in which a producer of video content pronounces any cut “final” and drops it into its broadcast slot. Producers will gradually loosen the reins on their content, allowing for powerful remixes and commentaries that will make even the oldest content perpetually fresh to its fans.

4.   Multiplies itself. People will spend more time with OmniVideo than they did with TV, they will spend more money on devices to watch OmniVideo, and advertisers will have more opportunities to reach people with their messages through OmniVideo than with TV.

The rise of OmniVideo means the rise of the power and influence that video has in daily life for viewers and for the industry.

Source: Forrester Research, 17 June 2008 report, “How Video Will Take Over The World,” by James McQuivey, Ph.D.

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SNL does Sarah Palin, again

September 28, 2008

Just two hours ago I watched the second Tina Fey take on Sarah Palin. It was funny, not nearly as brilliant as the first one, which netted NBC a 7.4 rating in broadcast, but by the Wednesday after had scored 5.7 million viewers online through NBC.com, not including Hulu.com. Just in case you can’t get enough of the Palin/Clinton opener, here it is again in its glory. (Sorry I can’t embed it here, hulu and wordpress don’t get along.)

Curious to see how quickly NBC.com would post the new parody, I checked the site at 2:44AM ET (after it would have aired on the West Coast, but not before Hawaii and Alaska). Not surprisingly, it wasn’t there yet, but on good ol’ YouTube, it had already been posted twice. However, both posts I could find had already been taken down (the pink bar below shows the takedown notice, the video I tried to load is the third one down).

 Amazing how quickly those YouTubers can move. But also surprisingly amazing how quickly NBC (presumably with YouTube’s help) can identify and pull down the video.

Enough of this, I’m going to bed.

UPDATE, 8:50AM ET SUNDAY 

Just a few hours after Hawaii and Alaska have seen SNL and the clip has now been posted to Hulu and NBC.com. If last time the Palin sketch generated 5+ million viewers on NBC.com in a few days, expect this one to do half that, because it’s half as good. 

YouTube now has several dozen versions of the clip also playing. My speculation as to why they aren’t being halted by a takedown order: 1) most of them are of the “I filmed this by pointing a camera at the TV” variety, which makes the video harder to detect automatically using algorithms; and 2) so many people now know they can get a high quality version on official sites that maybe NBC isn’t as concerned about manually combing through the search results. The video I found with the most views only had 704 views as of this morning.