On the train home to Boston from an exciting and successful event sponsored by Veoh Networks.
I’ll have more to say tomorrow about the great content we debuted there, but for now let me say how much fun I had listening to Michael Eisner (yes, the former CEO of disney) whose on-stage interview by Brian Steinberg of Advertising Age kicked off the event. He was witty and insightful, a nice combination.
Some of his most choice comments:
On the future of online video and “quality”:
You have to define what quality is. Quality starts with the script.
On the dilemma of whether advertisers will follow the lead of innovative content:
Advertisers always say they want the last big thing. But they really don’t. They say till death do us part, but they’re looking at the person across the street for the next thing.
On online video ad formats:
I don’t get the controversy — 30-second preroll is annoying as hell. Fifteen seconds I can handle.
On the future of on-demand content:
All broadcast and cable will be on demand, except for sports and the final episode of something great. Appointment viewing may still be the biggest business for another 2-3 decades, but on-demand is where it goes.
And for my favorite comment of the day, on the ability of Sarah Palin to generate online video views:
I would hire her today. That wink goes a long way.