Sony and Wired magazine Blu-ray disc giveaway

I picked up my copy of the October Wired magazine and felt it was a little stiffer than usual. Sure enough, there was a Blu-ray disc sealed inside the magazine’s pages (page 123, to be exact).
 page 123 reveals the Blu-ray promotion

I’m a fan of Blu-ray. Forrester actually called the Blu-ray vs. HD-DVD battle as early as 2005 (I can’t take credit for it, my colleagues Josh Bernoff and Ted Schadler were on the task back then).

But I’m also acutely aware of what a tough job Blu-ray has ahead of it. Not competing with digital, not even competing with VOD, but just competing with DVD (see my report from earlier in the year for more detail). DVD rocks. It’s easy to use. It’s ubiquitous. It’s cheap (follow this link to Walmart.com to see that at the time of this post, there were 14 DVD players under $50).

So when I saw this Sony promotion of the format I admired their gumption. The promotion itself actually focuses on Coma, an original Web series with some big budget names on Crackle.com. (By the way, this triggered me to see how Crackle has been faring lately, the answer: surprisingly well. Check out this link to see that according to Compete.com, Crackle is now at the same level as Metacafe and Dailymotion in the US.)

Back to the promotion: Make sure you read the fine print on the back of the ad which says “Blu-ray Disc Media/Formats are not universally compatible.” This is the embarrasing part because when I took my sparkling new Blu-ray disc to my Sony Blu-ray player, I got this message (which you probably can’t see because of the lighting, but it says: “Cannot Play”).

Ouch. More evidence that the format needs some time to work the kinks out.

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5 Responses to Sony and Wired magazine Blu-ray disc giveaway

  1. […] mohsin wrote an interesting post today onHere’s a quick excerptBut I’m also acutely aware of what a tough job Blu-ray has ahead of it. Not competing with digital, not even competing with VOD, but just competing with DVD (see my report from earlier in the year for more detail). DVD rocks. … […]

  2. Josh Bernoff says:

    Thanks for the props, dude.

  3. Dan W says:

    The thing that struck me was the ‘Chicken and the Egg’ aspect of this promotion.

    The only people capable of watching this promotional Blu-ray disc are those who already OWN a Blu-ray player and thus, have already been sold on it’s benefits. Was Sony trying to entice new buyers with free media under the assumption that THIS is what is holding back purchasing? “Gee, I would buy that $299 Blu-ray player if only I have something to play on it….”

    I’m sure there were some curiosities piqued by the disc but seriously, how many readers are running out to buy the player just to see this Michael Madsen short?

    Would it have been smarter to provide a really compelling piece of media, say a copy of Sony Pictures ‘Casino Royale’, ‘Spiderman 3’ or perhaps even a 15 minute sequence from the forthcoming Bond film ‘Quantum Of Solace’? Assuming that the cost of the physical media distributed in the promotion is comparable, would this be enough to pull people off the fence?

  4. jmcquivey says:

    I’m with you, Dan, on the Quantum of Solace idea. Anything to see more of that amazing movie…

  5. […] get me wrong, as I have said before, I’m a fan of Blu-ray. Menus that overlay the screen, higher resolution — I love all of […]

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