Forrester consumer forum, sneak peek at my speech

Well, not all of my speech, I have to save something for the attendees, after all. But I recently had a great conversation with David Armano (VP of Experience Design with Critical Mass, and blogger responsible for Logic + Emotion as well as a contributor to Advertising Age’s DigitalNext blog) and shared with him the basic pieces of my keynote speech which I will give to 600+ people tomorrow morning in Dallas.

David blogged about the speech, connecting to the element he found most interesting, that was my focus on convenience as the path to meeting consumer needs. That’s actually the theme of my speech:

People share a set of universal needs – satisfy those needs with convenience and you will win

It’s something we’ve arrived at after ten years of solid Consumer Technographics research, and I’m excited to be able look back at the data and find evidence of the role of convenience in making products, services, and channels successful.

Hope to see you there. If not, look for my blog posts about the event starting tomorrow and into Wednesday.

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