Netflix streams through TiVo

I recently called Netflix the little engine that could, with its announcement that its streaming content would be available through select Samsung Blu-ray players. 

Well, that little engine made it even further up the hill this week, adding TiVo as a streaming partner, as reported in the NY Times today. The score is now officially Netflix 5, everyone else 1. Meaning that Netflix has 5 different ways to get content into your home. That blows everybody else away.

I spoke earlier this week with Jim Keyes, Blockbuster CEO, on stage at the Forrester Consumer Forum. He made the case that Blockbuster didn’t want to marry itself to one device as iTunes does with the Apple TV. Instead, he wants Blockbuster to be available through any disc device (DVD or Blu-ray) and eventually any digital platform. But he didn’t see the digital platforms ready yet (despite buying MovieLink). And I buy that argument for the most part, but when you see what Netflix is accomplishing, it appears to be single-handedly fueling the market for digital platforms, one streaming partner at a time.

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