Ask me questions

Update: Sep 2009 — I am no longer updating this blog and am unable to answer questions posted to me here, so sorry.

Instead, I am building up Forrester’s Consumer Product Strategy blog. Read more about it here, and come visit me there when you have the time.

12 Responses to Ask me questions

  1. Rich H says:

    You were quoted in USA Today as saying, “New products get launched on blogs. There’s no reason to go through all the hassle and expense of trade shows.” Does that apply to business-to-business marketing of software? I’m trying to understand what type of blogs my prospective B2B customers would go to to research specialty software.

    BTW, very nice blog you’ve got here!

  2. James McQuivey says:

    Rich, this is a great question and although it’s not my area of expertise, I’d have to say from the experience of my Forrester colleagues who cover B2B marketing that the answer is nearly no. One of the powers of consumer-facing blogs is that they cover brands that have emotionally invested consumers — Apple being a prime example, but it also applies, for good or ill, to Microsoft, Sony, and so on. That leads to more readers, which encourages even stronger response from bloggers who work harder to generate good material. It’s a virtual circle. For B2B, that same dynamic isn’t as likely to exist, and when it does, it’s at a smaller scale. I’m sure there are blogs in your specific specialty that are influential, finding them is just a matter of finding out who your prospects are reading. Easier said than done, but it may work. Hope that helps.

  3. Kieran K says:

    I am trying to connect my Dell Inspiron 1520 laptop to my Mitsubishi HDTV and would like some guidance on the best and easiest way to do so. Wondering if I can connect using the Roku Player (for Netflix movie watching) that I just purchased.

  4. James McQuivey says:

    Does your Inspiron have an HDMI plug? It looks like this: If so, that’s the best way to go, it carries video and sound through the same cable, your Mitsubishi will have a similar hole. You may have to buy the cable (they’re not cheap unless you buy them from a discount electronics store/site). If not, you can always use the VGA out (see the same picture above, only it’s on the right side). Your Mitsubishi should have one of those as well. Again, unless you have a spare computer monitor cable lying around, you may need to buy that. It only carries video, so you have to also plug another cord into your headphone jack on the laptop and there should be an input for that on the TV. Sorry it’s not easier than this, if it were, a lot more people would do it.
    The Roku player is easier to connect, you can use any type of video cable (the old-fashioned red, yellow, white cables that probably came with your TV and/or Roku box), component video cables (5 cables), or an HDMI. I use HDMI for Roku. If you have more than 1 HDMI input on your TV (which you should) you can connect your laptop and your Roku at the same time and easily switch between then.
    Good luck with this.

  5. Bruce Fraser says:

    What is the little producer to do?
    I work for a very small television station in Sedona, Arizona. We have a tourist loop program that is an hour and a half. I too follow with great interest the “online video revolution.” I have and will continue to produce low budget, high quality information about the area that is paid for by local small business advertisers. I have uploaded many videos to several online video sites. YouTube, MetaCafe, Revver, etc… When will I be able to stream my show to a set top box? Is there a set top box I can stream to now? I realize I am in an extremely small niche market but none the less, very important to the future of our business. It seems to me that I should be able to provide content to people sitting in their living room anywhere across the globe with the same technology NBC, HBO, etc. use. Am I correct in my assumption?

    Thank You,

  6. James McQuivey says:

    Bruce, really sorry you wrote while I was trying to deal with my sickness and I never got back to you. Your question is going to become more and more important over time. For now, you have to rely on solutions like the Apple TV or Boxee which put YouTube into their boxes or players. But it’s a little difficult because someone has to go to the Apple TV YouTube player, for example, and then search for your video to find it. You can’t simply push a link to your video directly to the Apple TV or the Connected TVs I’ve been writing about. One way around that would be to publish your videos as a video podcast and making sure iTunes lists your vodcast so that people with an Apple TV can skip the YouTube step and find your video directly through iTunes. However, we’re still talking about very few people and it’s unlikely you’ll get much traction. Instead, I recommend you look forward to the Connected TV market about a year from now, when you’ll be able to publish your own widget to someone’s TV. They’ll have to request it, so of course you have to find a way to market your videos (say, Google AdSense) so that when someone comes to your website you can give them two options: 1) watch our videos streaming online, or 2) install our widget on your Connected TV. That will give you a short-term way to push your videos to the living room. Good luck.

  7. dana says:

    i missed the second half of crime minds. it was the last of the season. i was out of town. and only recored the first hour. i’ve been trying to find it on line so i can finish watching it. but have not been able to find it.

  8. Anthony S says:

    Bruce-with connected TV becoming such a compelling feature for consumers – how do you think the big cable operators will react to this. Until now, companies like Comcast have not aggressively offered (to my knowledge) the ability to link into the internet through their set tops. My guess is there is no business model to justify it. But as Netflix and Hulu grow in popularity, do you expect the cable operators to see this as a threat?

  9. James McQuivey says:

    The future of cable TV is the internet. First, it will involve cable offering consumers a chance to watch shows online that aren’t available via Hulu (think Showtime, USA, Discovery). That’s what Comcast and Time Warner have announced already. Then, they’ll use the same systems that deliver that content to push those shows to the set top box, giving you a massive library of VOD TV shows (instead of the 5-6 currently offered by most cablecos). But it will be cheaper for them to deliver because it will come off the Internet rather than proprietary VOD servers in their networks. The big obstacle will be set top box capacity. Most boxes today can’t take an Internet stream and convert it, but many boxes can be upgraded to do so. Where’s the model? The cable company will charge you extra to have access to all of this content on your PC and your TV. They’ll be the first people to really offer you a “what you want to watch, when you want to watch it, where you want to watch it” service. People will pay for that.

  10. William says:

    I met you at the SW Media Group’s Digital Summit last year, and have recently been working with an interesting medium, that being Digital Multimedia Broadcast (through AM shortwave). I am interested in your thoughts on the potential of this system which my company (and much of the world outside of the US) is using to send one way digital audio, video and data to end users with a variety of receivers (cell phones, usb receivers, mobile TV’s.) Frankly, I see this as a significant step towards a convergent media format. Thoughts?

  11. Dear James,
    Where might I find a clear explanation of the income (whether by way of a single payment or royalty) which studios earn from DVD rental? Do different studios make different deals? I’m trying to understand (from the standpoint of the consumer) the Kaleidescape/RealDVD decisions, in which the courts assume a loss to the studios from consumers ‘renting and ripping’ rather than renting the same title over and over again…
    Thanks in advance for any help you might provide.

  12. Oscar says:

    Dear James,

    I am wondering if you know of an application that can search numerous sites with video on them, using the other sites’ metadata, and deliver the results to my site? I would want to be able to glide over the videos and have them play from my site. I don’t want to use an application like Blinkx because I don’t need all of the videos they search, just a few sites which I identify.

    Thanks very much for taking the time to answer questions!

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