Joost goes flash

October 14, 2008

In yet another sign of the online video times, Joost today announced it would do Flash, Web-based streaming online at rather than relying on the proprietary, P2P client it launched back in early 2007.

My take: this is the right thing for Joost to do to match the friction-free experience sites like,, and nearly everywhere else is able to provide. Requiring that people download and run a separate application (not just a plug-in, as requires) just isn’t consistent with the ease that online video has come to offer. Sure, it made sense in early 2007 when most top content wasn’t available online anyway. But that all ended when Hulu launched.

Furthermore: the days of the proprietary video player are gone. Sorry to Miro, Vuze, and the original Veoh player. There’s no need for a dedicated video aggregation application. the only chance for such a player is in the download for offline play world, which is where iTunes sits.

Adobe Media Player, a player designed to allow the downloading of streaming video for offline playback, is going to struggle in the balance for a while as people so excited about streaming don’t see the need for it yet. One of two things has to happen there: either people will eventually see value in offline playback, or wireless broadband will become so ubiquitous that we’ll never need untethered video playback. All depends on how fast Adobe can move the ball forward and convince big content providers to release their content for secure offline playback.