If you follow the video space, you have been waiting for Sling Media’s SlingCatcher for more than a year now. First announced at CES of 2007, it was hard to tell whether the SlingCatcher was going to be more Apple TV or more SlingBox. It was reannounced at CES of 2008, and now it has finally arrived.
My verdict: This baby was worth the wait.
Sling CEO Blake Krikorian came by the office to demo the box a few weeks back. I was surprised he made the trip out to Boston just to demo the unit. Until I saw the demo. That’s when I realized why: in this case, seeing really is believing.
No, it’s not the Darth Vaderesque unit itself that impresses. It’s the fact that this is the first over-the-top (OTT) set top box that can compete directly with cable. As I’ve recently written, the whole OTT set top category is very challenged. If you have a DVR and a DVD player, you have the killer combination that gives you access to and control over most of what you want to watch. Why get a box like this?
The SlingCatcher answers that question. As I wrote in my OTT ranking report, the number one thing that these boxes need to do to stand a chance is call CBS.com, ABC.com, and Hulu.com and set up deals for content distribution (sorry, CW, I, uh, didn’t have room to include you). With those deals in place, any OTT box would jump light years ahead of the pack and provide the first serious threat to cable at a time when people are already starting to consider cutting the cable cord.
The SlingCatcher does one better: If you have a computer in your home, you can use the SlingProjector software to sling anything from your computer to your TV without Sling having to cut a deal. And as you know, you can find just about everything you like, ad-supported, on your computer these days — prime time shows, classic episodes, even more and more movies (see recent Netflix-Starz deal). For everything else — by which I mean HBO — there’s iTunes, which, guess what, you can also sling to the TV.
For the increasing number of people who watch video on their laptops at home, this is a content boon that is not only rich, but elegant. The SlingProjector software can automatically identify the video image on your screen, so you don’t have to worry about PC menus or the taskbar showing up on your TV. Want to zoom in on just a portion of the screen? Go ahead. Want to play an online game on the big screen? You’re not limited to slinging just video.
Yeah, it’s that innovative. and yeah, this is going to change the game. At $299 (look for it on Amazon), the Catcher is not for everyone, even though it’s cheaper than putting an extra PC in the living room. But the real point is that this SlingCatcher system is ripe to be plucked from the box and embedded in TVs, DVD players, and even game consoles (Wii, anyone?). I expect the phone to be ringing at Sling once Samsung, Philips, and LG figure that out.