Just sharing some residual excitement after speaking with Jim Keyes, the CEO of Blockbuster. We recently connected in preparation for Forrester’s Consumer Forum next week. Official forum kickoff is next Tuesday, October 28th, at 8:30am. This year’s forum is in Dallas, at the Gaylord Texan Resort — I’ve never been but I’m told it’s big, in true Texas style.
Jim is speaking before lunch on the opening day of the forum and we recently got together on the phone to talk about the event and his plans for what he’ll share with attendees.
Bottom line: Jim is psyched about a multichannel future. I won’t steal any of his thunder here, but suffice it to say, he understands that we are in a very early stage of a dramatic change in the way people consume media.
And he wants Blockbuster to be in the middle of that. It’s an ambitious goal, but it’s also surprising that he has this as his goal at all. I remember talking to retail CEOs in the late 90s, most of whom didn’t understand that their industry was about to be completely revamped. They started dot-com divisions and then guarded their brick and mortar businesses against those dot-coms. It was not pretty.
Fast forward to now, a similar transformation is about to happen to the video industry. We see a lot of early attempts at innovation, from the over-the-top set top boxes to a cool tidbit recently announced by Time Warner in Hawaii where they’ll put Internet connectivity right into the cable company’s digital set top boxes. (By the way, I’m glad they did since I predicted in 2007 that such experimentation would happen by year-end 2008; we were getting close to the deadline there.) But in the end, everywhere access to video will require that single-channel solutions fade into oblivion. Multichannel is the answer, my friend.
Anyway, I look forward to hearing Jim speak, I’ll be interviewing him on stage. If you’re there, say hello. If not, I’ll blog from the event so you can at least get the crumbs from the table…