Next up: online video sites start programming

December 10, 2008

Programmers. It’s a word that broadcast and cable networks use to describe themselves. They don’t just deliver video, they “program,” meaning they select the content to fit the audience, and they arrange it in just the right order to satisfy. 

Programming also happens to be what online video sites need next. Sure, letting me search for content is a given, but what about tailoring the content options so they feel like they have been “programmed” just for me?

This is a great intro for a new weekly feature I’ll be adding. Beginning this week, I’ll be embedding the New Media Minute from Daisy Whitney at TVWeek on a regular basis. I like much of what Daisy has to say — she’s often focused on some of the online video production and management topics that I don’t get to, so her content will be a great add. Plus, Daisy gets it, so her point of view is worth sharing.

From her this week: 

What if online video was more like Amazon or Netflix? Imagine video-centric sites like Hulu or NBC.com actively recommending videos just for you…The future of online programming could get a lot more personalized as video sites develop the brains to predict and serve up shows tailored for an individual viewer’s tastes, reports the New Media Minute. For details on what this future might look like, check out this week’s edition. You’ll also hear from YouTube documentarian Chuck Potter about what it takes to be a Web star.

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