Who I am

Why Me

James McQuivey headshot

I’m James McQuivey (Ph.D.), Vice President and Principal Analyst at Forrester Research. There I cover the future of media technology. That’s right, for a living I study things like HDTV, Blu-Ray, digital downloads, iTunes video, Netflix — if you can watch it, I cover it. It rocks to be me, especially now when all of these things are going through so much upheaval.

You can see my recent research at Forrester Research. If you’re a client, you’ll have full access to what you find there. If not, you are welcome to become one. Update: Sep 2009 — I am no longer updating this blog, though all the bio information is still correct, so I’m leaving it in tact. If you want to see my latest blog posts, read this explanation of where I’m blogging these days.

What I have been up to

I have spent ten years at Forrester off and on, taking on a lot of roles. Previously at Forrester, I served as a vice president and research director, running Consumer Technographics North America, Forrester’s unparalleled consumer research effort. Before that, I was a senior analyst and founding member of the online retail strategies practice at Forrester, where I launched Forrester’s coverage in the travel and automotive industries.

Today, I write research, speak at industry events and Forrester Forums, and end up talking with reporters at places like The New York Times, The Wall Street Journal, and USA Today. Oh, and I have been interviewed for radio’s All Things Considered and Marketplace, and have appeared on CNBC and CNN among other media outlets.

Over the years, I have also taught marketing research at Boston University’s top-rated College of Communication. While there, I consulted for such clients in the media and entertainment space as PBS, Current TV, and others to help them understand the future of television distribution and the role of consumer-generated video content. I have the privilege of calling Syracuse University’s S.I. Newhouse School of Public Communications my alma mater, where I earned my Ph.D. in mass communication research. While there, I taught in the Advertising Department and launched the first Interactive Advertising class ever offered there. I also earned an M.B.A. with an emphasis in marketing.

2 Responses to Who I am

  1. Hey There. Found you in a google alert and read your latest FAQs and bio. I am the owner of ReelSEO.com – a site that despite its name, is all about online video. Was curious if you would be intersted in being a guest author or perhaps some way else that we could work together. Even an interview would be great. You will see that I am lacking in news and expertise with regard to IPTV/netflix, etc… – more your expertise.

    The post reminded me of a “Market Research” recap of online video in 2008 post that I want to do – for publishing in Dec and am starting to compile a list.. In any case, would be happy to wok together on some level if interested.


  2. Rntwenzj says:

    a4vhKN comment6 ,

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