I hacked my AppleTV…and I liked it

January 5, 2009

With obvious homage to Katie Perry, my title today refers to my escapades over the holiday dusting off my Apple TV (which I wrote about last week, confessing that it had remained unplugged since early 2008 — in fact, I lost the mini-remote and offered my kids $3 to scour the TV room to find it).

That’s right: I plugged my Apple TV back in, hacked it, and have used the Apple TV more in the last two weeks than I ever did even back before I unplugged it. 

The hacking was done thanks to the folks at Boxee.tv. Boxee is a little company that has been flying under the proverbial radar for some time but has recently made a splash since its open-source video player was ported to the Apple TV. Boxee tells me that they have users in the six digits and that they believe roughly half of them are Apple TV users. That means two things: a) this software solution is hot, and b) it solves the Apple TV problem for owners like me who felt like a $329 box to watch VOD was a bit silly if it couldn’t also play a few other things.

Boxee’s software player essentially aggregates online video feeds from a variety of sources, including Hulu, YouTube, Comedy Central and more. It then channels those feeds into an interface that can be put on Macs, Unix boxes, and most recently, the Apple TV. So with a high-speed connection, you essentially have the most comprehensive online video library available on your TV. It navigates easily, you can even log in to Hulu to pull up your playlists and recently viewed list. 

We spent some serious time watching TV shows like 30 Rock and The Simpsons on it the other night. Because it doesn’t boot like a computer or require a keyboard, it was more convenient than trying to hook up one of the family’s laptops to the TV, something we do from time to time but not often because of the hassle of getting a powercord, dealing with screen savers, etc.

That all assumes you can deal with the hacking part. It was potentially painful, although it worked well for me. But most people don’t want to do that. Part of my purpose in going to the trouble is to goad Apple into providing this kind of content by itself. Yes, the Boxee solution is great — and Boxee is likely aiming to get its player loaded onto many different devices which I would look forward to — but from Apple’s perspective, isn’t it time they considered an ad-supported model? I know advertising has been a no-go for Apple, but when you see how much behavior it drives at Hulu and even TV.com, it makes you understand the future for Apple TV lies in a combination of ad-supported and paid content. If not from Apple directly, then through an App store, like the iPhone has.  

Let’s continue the conversation we started on the value of the Apple TV. Apple TV fans and foes alike, do you think ad-supported streams make the device better or is it already good enough? Are you playing with Boxee either on the Apple TV or off it? If so, what do you think?

Advertisements

30 Rock debuts new season on Web

October 16, 2008

 This was noted earlier this week in Mediapost. It appears that flush with the success of all-things-Tina-Fey, NBC is hoping to finally get some attention for brilliant comedy 30 Rock by premiering the new season on NBC.com and Hulu.com a week before it airs live on October 30th.

First, it’s an amazing show and Fey has taken her career to all sorts of new heights with her I’m-normal-but-everyone-else-is-nuts persona. But it’s a show that doesn’t get the ratings it deserves, largely because its popular lead-in, The Office, doesn’t either since a boatload of its viewers watch in via DVR, so there’s no lead-in audience for 30 Rock

Premiering a series online isn’t that new, either. It was common this season and will be the norm in the coming seasons. But it does emphasize how dependent networks are becoming on the Web to cultivate and keep an audience. As long as ratings stay relatively stable, that’s fine, but once people start abandoning linear programming in droves, there will be some network execs who have gone along with it who will shriek.